Wine for Friends is not just a bottle of wine, but a reason for genuine conversations, laughter, and a few quirky pieces of advice. It’s a brand for those who value lighthearted communication and aren’t afraid to poke fun at themselves.
Client
Shabo
Year
2022
Deliverable
Brand Identity, Label Design
Info
Task:
To create an identity and packaging that capture the spirit of friendly gatherings and a warm (and sometimes slightly crazy) vibe. The wine should feel like a gift from a friend — with irony, warmth, and unexpected tips on the label.
Solution:
Label — a minimalist design with humorous phrases and friendly advice about how to drink, who to share with, and why you can start right now.
Tone of voice — lively, ironic, slightly cheeky — like chatting with close friends.
Extra touch — the idea of Telegram stickers that extend the brand’s aesthetic and playful tone, so Wine for Friends could even be “gifted” in a chat.
Result:
An identity that brings a smile at first glance. The project was not launched into production but was presented as a complete case, showcasing a design approach with humor and attention to context. Wine for Friends is not about wine tastings — it’s about soulful evenings where you can truly be yourself.
