Find out more about me and my approach
About
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I’m Iana Pokina — a graphic designer and art director who sees design as more than visuals: it’s psychology, rhythm, and human connection. I’ve worked on identities, packaging, and digital projects, always looking for clarity with a spark of irony or play. Outside of design, I dive into psychology and DJing, where the same curiosity drives me - exploring how emotions, sounds, and images can change the way people feel and connect.
My Values
What I stand by:
(01)
I love working with people I’d actually enjoy spending time with. Good energy matters: collaboration flows better when it’s human and natural.
(02)
No formalities, no fake hierarchy. I keep it creative, honest, and free - here, ideas speak louder than titles.
(03)
I take design seriously, but not myself. Humor, honesty, and good music are always part of the process.
(04)
I value openness and authenticity. Real creativity happens when everyone feels safe to be themselves.