For the 90th anniversary of Odesa Region, the Shabo Wine House released a limited edition Chardonnay. This milestone became the reason to create a special label that combines the region’s traditions, Odesa’s symbolism, and the contemporary visual language of the Shabo brand.

Task
To design a label and packaging that emphasize the anniversary nature of the release. It was important to visually convey the history and maritime identity of the region while preserving the premium and modern character of Shabo’s brand style.

Solution
Label — the key element is a golden anchor integrated into the composition of the number 90. It symbolizes Odesa’s maritime heritage and the region’s resilience.
Graphics — the contrast of black and white backgrounds with golden accents conveys the celebratory nature of the occasion. The laconic composition highlights the brand’s modern character.
Packaging — an additional design element is a wrapper featuring a historical map of Odesa, referencing the region’s roots and creating the effect of a collectible gift edition.

Result
A limited-edition wine series was created with a memorable anniversary identity. The label and packaging became not only brand carriers but also part of the cultural code: they united Shabo’s premium style with Odesa’s symbolism, turning the bottle into a commemorative souvenir worthy of a collection.