Task
To create a cohesive visual system for an event that not only showcases the collection but also immerses the audience in the brand’s philosophy: energy, activity, and style. It was important to make the identity modern and easily recognizable across all mediums — from print to digital.

Solution
A full identity and set of visual materials were developed for the collection launch:
Personalized sweatshirts for bloggers — both as branded souvenirs and as part of the communication strategy.
Brochures, invitations, and event space design to enhance the presentation.
Promo website and digital banners supporting a consistent style across online channels.
Storefront displays visually reinforcing the launch.
Outdoor banners across the city to reach a wide offline audience.

Result
Maicom Activ received a memorable visual support system that strengthened the brand’s perception at launch. The identity seamlessly combined the style of the collection with the atmosphere of the event, making the debut bold and recognizable — both online and offline.