The core of the visual language is the speech bubble shape, symbolizing word of mouth and the social culture that surrounds food.

Task:
To create an identity that highlights the quality and naturalness of baked goods while remaining contemporary and easily recognizable. The challenge was to find a balance between tradition (bread as a fundamental product) and a modern visual style that resonates with an urban audience.

Solution:
Logo — the Corneli name is placed inside dynamic speech bubble shapes, evoking the feeling of lively conversations and recommendations.
Slogan “Everyone says it’s delicious” captures the atmosphere of trust and word-of-mouth marketing.
Color palette — a combination of bright blue (sky) and beige (wheat), symbolizing the natural foundation of the product.
Graphic elements — include illustrations and packaging with a warm, approachable tone, building emotional closeness to the brand.

Result:
A flexible identity system was created, easily adaptable across all media — from packaging and merchandise to digital communications. Corneli stands out among competitors with a contemporary visual style while maintaining warm, human-centered communication.